What is a Ghost Kitchen?
The dictionary defines a ghost kitchen as professional food preparation or a cooking facility. One of the main things that differentiate a ghost kitchen from a normal kitchen is the fact that this kitchen is usually used to only prepare food for deliveries. Customers cannot just sit in a restaurant that hosts a ghost kitchen and expect to get food served.
Why do some people prefer a virtual kitchen?
The fact that people prefer a virtual kitchen over a ghost kitchen is nothing more than a farce. This is because both are the same thing. A ghost kitchen is also called a virtual kitchen. It is also called by various other names like Shared kitchens and so on.
What is and Who owns Cloud Kitchens?
Cloud kitchens is also another name for ghost kitchens. It is safe to say that ghost kitchens have more names than the number of people it serves. As for the question of “Who owns Cloud Kitchens”, there is no real way to answer that.
Any restaurant that decides to open as a ghost kitchen is fundamentally an owner of a ghost/cloud/shared/virtual kitchen.
Who started Cloud Kitchens?
Cloud Kitchens is a special brand that provides commercial ghost kitchens for chefs that are looking to grow their restaurant business. This start-up was started by Uber founder ‘Travis Kalanick’ who has managed to create another sensation that might change how we view the services of the world. It is safe to assume that at this moment; it is Travis himself who owns Cloud Kitchens.
How does a Ghost kitchen work?
Because Shared kitchens are nothing more than a centralized location where chefs prepare food that is sent throughout the location, the menu is different. Instead of preparing food that is difficult to maintain the shape of like eggs, meatball subs, steaks, sushi, Thai curry dishes, tuna salad sandwiches and other dishes, ghost kitchens usually employ the use of fast foods.
Some of the most popular foods that ghost kitchens deliver are fast foods like pizzas and burgers but may also include various other little things that anyone could ask for.
Here are a few benefits of Ghost Kitchen, and why it has gained so much popularity in this year:
A single restaurant can run multiple brands
As opposed to the general unsaid rule where a single restaurant only serves a single type of food or a single brand, a virtual kitchen can host multiple chefs for multiple brands. To understand this better, think of it like a single room that is broken down into separate areas for chefs that specialize in one brand. Though the food is coming out from the same location, the brands and prices for each product are different.
Cheaper to maintain:
Some of the biggest costs for restaurants are the costs of maintaining a good environment. They have to hire cleaners that clean the restaurant at least daily. They also have to hire dedicated waiters and keep everything working so that the customer does not have any issue with the ambience of the area.
Virtual kitchens don’t need to worry about any of these investments because the food is directly delivered to the customer’s doorstep. Since there is no dine-in, there is no need to maintain any sort of seating arrangement or hire & train waiters.
Ease of production:
The menu of cloud kitchens is optimized for producing fast food. Normally speaking, it can take little to no effort to find enough energy to produce fast foods. For example, it can take no more than a few minutes to bake a pizza and sell it to the customer. Instead of spending half an hour or something preparing a steak for the customer, easily preparing a pizza into the oven can help reduce the stress for chefs.
Developed to be modern:
The entire concept of a cloud kitchen is modern. These new Shared kitchens employ the use of special delivery applications like UberEats, Postmates and DoorDash to provide food to customers as fast as possible. Anyone with enough budget can open up a virtual kitchen through these applications and start cooking food.
The best thing about being modern – although some people might find it a little creepy – is the fact that these apps can use information like order time to figure out what foods are best sold at what time of the day.
Can help rate restaurants for others:
Although Google my Business is one of the biggest platforms for finding ratings for certain restaurants, they are not always up-to-date. There is a popular trend between restaurants where they serve good food initially but start degrading in terms of quality later onwards.
A good application can serve as a platform for people to rate virtual restaurants as clicking on the stars after each order. This can help people find out what food is better.
Might be cheaper for the customer too:
For the customers, a ghost or shared kitchen can be cheaper too, as the cost of maintaining kitchens get considerably lower. Instead of having to drive around town looking for a good restaurant to eat food in, one can enjoy food in the comfort of their private WiFi-supported apartment and run streams of Netflix all day long.
Is a good way to eat food in the pandemic:
Not everyone can cook, but not everyone can afford to eat out all the time. Because there are virtual kitchens available on Postmates and other platforms that cook home-made food, one can easily find nourishing food at affordable rates that are delivered right to their door-steps. This can help fulfil the most important Sop’s that people should follow in this dire state of the pandemic.
We hope that the article on What is a Ghost Kitchen was able to help you understand everything about these unique kitchens. As a chef, this is a great opportunity to start your startup – while as a customer, this is a great opportunity to find something healthy to eat fast, and hot.