Ghost Kitchen VS. Food truck: Which One is Right for You?

Written by
Cole Fortman

Ghost Kitchen VS. Food truck: Which One is Right for You?

Written by
Cole Fortman

Ghost Kitchen VS. Food truck: Which One is Right for You?

If you want to create your own food business, a very good starting point would be to establish a food truck company. Or you can go ahead and opt for a ghost kitchen. Finding the right option to suit your needs can end up being very challenging, especially if you’re a beginner. Mobile and food delivery businesses are growing 52% every year, so this is a great entrepreneurial idea. You just have to assess both options, then you will see whether a ghost kitchen or a food truck is a much better option for you.

What is a ghost kitchen?

Ghost kitchens are a delivery-only restaurant. Unlike a normal restaurant, it doesn’t have a place where people can sit down and eat their food. Instead, it’s a virtual kitchen where chefs are still preparing meals all the time. But all the meals are designed for food delivery. The orders are made online, or via third party delivery apps, and then the delivery driver will provide these foods off-premise.

One thing to note about the ghost kitchen approach is that it became the ideal option during the Covid-19 pandemic.

Since it comes with a hands-off approach from the customer’s side, it’s very safe and it also delivers a great amount of convenience. It’s one of those systems that can make a huge difference in the long run.

You can establish a dedicated ghost kitchen by renting in a commercial kitchen or existing restaurants. The main idea is to protect customers and ensure that they are fully safe at all costs. It will certainly bring in tremendous results every time.

Is it feasible to start a ghost kitchen business?

Absolutely, and now is the right time to do it. Due to the Covid-19 pandemic, there’s a lot of demand when it comes to food delivery services. People know it’s safer to just order online and receive all the food they want at home. On top of that, the ghost kitchen idea doesn’t bring in the exposure that a food truck does. People that cook food in a food truck are exposed to the elements, since they are outside. That means bacteria, dust or viruses can sometimes land on your food without even knowing.

On average, starting a new restaurant will cost you $375000 in the US.

You can lower the ghost kitchen startup costs to half that, same with food trucks. Starting a virtual kitchen/ ghost kitchen business is not that expensive. The reason is simple, you don’t need as much square footage. You can optimize everything to stick to a small space and this eliminate most of the major costs. Then there’s also the fact that you don’t have to invest in furnishing or decorations. Add to that the fact that you can rent a space outside of those highly-trafficked areas, and you can easily see why ghost kitchens are a great way to get into this industry!

A great thing here is that you can spend money on marketingl, experienced cooks and multiple delivery professionals. If you keep your staff happy and work with the best ingredients, your ghost kitchen business will grow a lot faster than you would imagine. All you need is the right amount of commitment and time to study the market wisely. In the end it will be well worth the effort.

Increased safety

If you want to focus on customer safety, then you have to go with the ghost kitchen model. It helps you prevent any possible infections, and in the end it will just bring in a much better set of results. The best part about this approach is that your staff will also be safe, since there’s no outside exposure. You can maintain a clean, healthy and safe work environment. This way everyone wins, and you can also guarantee your customers the best possible results and value for money.

Even if the foot traffic is down in restaurants, ghost kitchens are booming right now. Chefs still get to prepare their amazing food and there’s definitely a huge demand from customers that stay at home to prevent any Covid-19 infections.

Staying up to date with the latest technologies

Creating a virtual kitchen business enables you to use state of the art technologies. By staying up to date with tech advancements, you can provide a better and faster service to your clients. This will translate into a much better income in the long run. Customers expect you to offer outstanding digital services, and that’s why you must invest in a great digital infrastructure. Once you do that, results can be nothing short of impressive.

Why should you start a ghost kitchen?

  • The main benefit you get is that you have the lowest possible starting costs. While starting a regular restaurant is very expensive, starting a ghost kitchen is inexpensive and you can rent any place to establish your business. You don’t have to rely on foot traffic, something that food truck businesses have problems dealing with, especially during the Covid-19 times.
  • This is one of the best ways to expand and provide customers with unique recipes. Since you lower the business costs, you can use that money to experiment and provide your customers with amazing, unique foods.
  • Connecting with customers is very easy. You just need to create a website or a mobile app, and people will place orders in no time. The marketing costs are lower too, since you just have to focus on digital marketing. There’s no need to spend a lot of money on offline marketing. You can do that if you want, but it’s not really necessary.
  • Scaling your ghost kitchen business is a lot easier when compared to a regular restaurant. Since your costs are lower, you have the cashflow to experiment with new ideas and you also have the opportunity to reach people from distant regions. You can even go outside your city, to the neighboring areas. That means more paying customers and a great experience for everyone.

Should you start a ghost kitchen or food truck business?

The food truck business sounds great for a lot of people, but the fact that it relies on food traffic is what brings in plenty of challenges. What you want to do is to find ways to cut costs and keep people safe. Cooking inside a food truck isn’t glamorous, and it ends up bringing in exposure to the elements and bacteria.

On the other hand, the ghost kitchen business idea brings in safety, very high quality results and it will make customers happy. It’s a seamless, expandable business model that will help push your ideas to the next level. On top of that, the starting costs are extremely low. Anyone can get into the online delivery market, provided that you have the right equipment.

In the end, both options are great, but the ghost kitchen idea is more versatile and it helps you grow a lot faster. Plus, the Covid-19 pandemic made it harder than ever to gain clients for food trucks, since they mostly rely on foot traffic. That means the ghost kitchens are a much better and certainly a lot more dependable way to serve clients with the best food on the market. We recommend you to start a ghost kitchen business if you want to grow faster, while also offering the best, safest food delivery services.