There is no question that the food industry continues to be one of the most relevant and delicious business ventures in the world. The biggest concern in modern times is that the industry has faced serious problems due to the current events that we are experiencing worldwide.
It is important to consider that restaurants need to create new strategies that are driven by digital solutions regardless of the pandemic.
The world is shifting to a completely digital way of life and the COVID phenomenon has simply been a catalyst for a faster transition, but one that was going to happen regardless of any viral threats. The virtual kitchen and ghost kitchen business model is turning into a very popular choice for those who are involved in the food industry.
Their value is growing larger now that takeout food is so popular worldwide. Being able to make proper use of all the popular digital tools and strategies to succeed in the food industry is essential.
Today, we are going to share some of the most powerful marketing channels to make your efforts count.
User Generated Content: The digital world changed completely when social media became massively popular. The value of customer interactions has become an essential part of any restaurant marketing strategy and this makes user generated content very valuable.
For example, your restaurant is more likely to start growing in popularity if more people decide to share their meal on their social media accounts. Maybe they will post a selfie with their friends with a message that reads great food and great company”.
The power of this kind of share is huge when you are trying to make your restaurant grow and gain more exposure. This type of post can be seen by hundreds or even thousands of people on any given social media account.
Another powerful type of user generated content is the user review or feedback. We are living in the era of star ratings and everyone is looking for those five stars from every customer. The advantage of encouraging customers to give their feedback is that your business reputation will soar quite fast.
Just make sure that you provide a quality service and you are likely to get great ratings from the majority of your customers. It’s not realistic to expect no negative reviews from time to time, but this should always be the minority.
Content Creation: Content is still king and that is not arguable, but you need to create quality content and you need to be consistent.
A food business can create great blog posts that will keep their audience engaged and this is also great for SEO stability and growth. Food branding is much easier when you are constantly coming up with new content that people will find valuable. Your topic choices should relate to your business and they should avoid being repetitive.
Influencer marketing: The power of an influencer with thousands of followers can be an extremely powerful way for any restaurant to get a huge marketing boost. If an influencer has an active following of hundreds of thousands of users, they can give your restaurant a quick plug during their live streams and this could mean thousands of potential new clients for your business.
Final thoughts: Restaurant marketing continues to evolve and anyone who is involved in this industry needs to ensure that they are investing time and money in the right channels.